Product development leadership – creating competitive advantage

Just 15 years ago, the decisions upon how a network was designed was based on a far more static technology landscape. And signing a 3 or 5 year contract with a provider did not necessarily disadvantage you economically or technically, so it was not uncommon to remain with the same supplier and network design for the duration of the contract.

Today’s environment is completely different.

The last 4 years alone has seen 5 major technology changes that have disrupted the economics and value of existing network infrastructure. Anyone on the wrong side of a long term contract in this period would have missed out on the benefits these new technologies would have brought.

Unless, of course, your contract is with MDNX.

Lifetime Managed Services
We adopt the ‘Lifetime Managed Services’ approach throughout the duration of our contracts, which leverages the way today’s market works. We negotiate short term contracts with our carriers, allowing us to pass on the benefits of better pricing to our customers and giving you immediate access to technology improvements.
This approach produces economic advantage, the ability to stay in touch with the latest technology and the choice of whether to take advantage of these changes or not
So when we became the first provider of BT Ethernet First Mile (EFM) – we immediately made this available to our existing customers.
And as we trial several product developments with all of the major UK carriers including FTTC, Real-Time QOS, High speed broadband – we’re not waiting until a customers’ contract ends before we start that conversation – we have those conversations now.

Technology Firsts
In fact, MDNX has been instrumental in influencing how the major UK carriers develop their products for several years now. Our independence, combined with our extensive market and technical experience, has meant that carriers often come to us first for our input and advice on their product roadmap developments and trials.
 One of the first, and very few, providers to offer Datastream
 BT Wholesale IPStream MAX triallist
 One of the first BT WBMC customers and the first to take multiple, diverse interconnects from different serving exchanges.
 The first provider to move our entire existing base from IPStream to 21CN IPSC
 The first provider to bulk migrate users from IPSC to WBC ADSL2+, providing customers with a free bandwidth upgrade
 The first provider of BT Wholesale Ethernet
 The first provider of BT Wholesale EFM
 One of the first providers to offer TalkTalk Business EFM
 The primary driver behind the development of BT Wholesale Annex M, including defining the product
 Annex M triallist (worked with Zyxel and Cisco to ensure new routers or firmware revisions for old routers were developed for BT Wholesale chipset Annex M incompatibilities
 Worked with BT Wholesale to specify requirements for Real Time QoS
In 2010 BT Wholesale was being influenced by the consumer ISPs who said QoS was not needed for Voice. MDNX was the most vocal in representing the business to businesscommunications providers by saying that a QoS class with prioritised packets and an SLA for latency, jitter and packet loss were essential for running VoIP in business. After many months of fighting for this, BT Wholesale recognised their error and made Real Time QoS a development priority.
 Completed the Real Time QoS technical trial with BT Wholesale.
 MDNX was the only provider to actually get the product working
 Initial triallistfor BT Wholesale FTTC
 Over the last few years we have been one of a small number of Communications Providers, such as BT Retail, Virgin  Media Business, Cable & Wireless Worldwide and Sky, that have been regularly consulted with on BT’s 21CN development plan and their plans for Next Generation Access (FTTC/FTTP)
 Currently trialling BT Wholesale FTTP
 We are currently trialling Real Time QoS with end users (a BT Wholesale project)